Website Redesign for Luiny Jewelry (WIP)
UI/UX
E-commerce
Digital Strategy
Timeline: Ongoing
Role: UX Designer, Web Designer, Digital Strategist
Tools: Figma, Figjam, Squarespace, Google merchant center
Situation
Luiny Jewelry is a brand handmade in NYC by Luiny Rivera, the brand has been around for 10+ years and they are facing a decrease in sales. The brand was looking to implement quick fixes to improve their user experience
Solution
I led a comprehensive UX audit and roadmap to identify quick fixes, areas for ongoing improvement, and future opportunities to drive sales growth. This process also included UI work to implement a new look and feel that aligned with the brand's vision and enhanced the overall user experience.
Other areas i've contributed
Email marketing design & strategy
CMS maintenance
Landing Pages
Google merchant center setup
More on this project coming soon
Contact me for details