Enhancing UX & Digital Strategy for Luiny Jewelry (WIP)
UI/UX
E-commerce
Digital Strategy
Timeline: Ongoing
Role: UX Designer, Web Designer, Digital Strategist
Tools: Figma, Figjam, Squarespace commerce, Google merchant center
Situation
Luiny Jewelry is a brand handmade in NYC by Luiny Rivera, sought to refine its digital presence by improving the online shopping experience, optimizing its marketing strategy, and expanding its reach.
Solution
Through a combination of UX/UI enhancements and data-driven digital marketing initiatives, I helped create a more seamless, engaging, and effective e-commerce experience.
Other areas i've contributed
Email marketing design & strategy
CMS maintenance
Landing Pages
Google merchant center setup
More on this project coming soon
Contact me for details