2023
Heady.io
Web Design
Visual Design
Agency
Agency: Heady
Team: Brand Manager, Design Director, Developer
Tools: Figma, Figjam, Photoshop, Trello
Situation
Heady, a digital transformation agency in NYC was undergoing a full rebrand, recognized the need for their website to align with their new brand identity. The existing homepage did not reflect the updated brand image and messaging, and there was a need to establish a cohesive design standard for future website updates.
Solution
I led the redesign of Heady's homepage to align with their new brand identity. This redesign not only showcased the enhanced brand elements but also established a design precedent for the rest of the website’s future updates, ensuring consistency and a unified brand experience across all web pages.
Process & Visual Explorations
To arrive at the final design, I explored various layout options for each section of the homepage, creating multiple versions and variations to find the most effective design solutions. Throughout this process, I collaborated closely with the Brand Director and CEO, regularly reviewing the progress to refine the designs based on their feedback and approvals. This iterative approach led to the creation of a modular design system that was applied consistently across the entire website.
Impact
After delivering this initial version of the homepage re-design, it has continued to inform brand enhancements and the website’s look and feel, If I would have had more time I would have liked to continue exploring and improving the user experience and look and feel for the rest of the pages.